Author

Sumit Phule

Chief Executive Officer

Sumit founded OneGO in Pune in 2017. He works with MSME owners and operations teams on software that matches how the business already runs — ERP, CRM, billing and the decision of what to productise versus build.

Insights by Sumit Phule

• — MSME Technology

  Automate after someone will do the step by hand

  Sumit Phule · 13 Sep 2026

  Wiring reminders and hand-offs into a process nobody follows only creates more messages. Write the step down first. Then automate it.

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• — MSME Technology

  A first product should stay small enough to ship

  Sumit Phule · 12 Sep 2026

  A first version is the one workflow a customer can finish. Extra modules you are proud of usually delay that.

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• — MSME Technology

  Excel is not a failure. It is the current system.

  Sumit Phule · 11 Sep 2026

  Most MSMEs run on sheets for a reason. Replace a sheet when two people already disagree, or when last week’s file is the only copy.

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• — MSME Technology

  Do not send a feature list copied from a SaaS homepage

  Sumit Phule · 10 Sep 2026

  A quote built from someone else’s menu is a guess. Send who captures the order, who checks stock, who collects payment.

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• — MSME Technology

  Work Ops is for work that currently lives in a chat

  Sumit Phule · 9 Sep 2026

  If status is a WhatsApp message and handover is a phone call, you need a list with an owner — not a developer project tool.

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• — MSME Technology

  Clinic software is a desk problem, not a hospital-group product

  Sumit Phule · 8 Sep 2026

  A small clinic does not need a campus HIS. It needs appointments, records and store that the people at the desk will actually run.

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• — MSME Technology

  BizBook first, ERP later — if billing is the actual problem

  Sumit Phule · 7 Sep 2026

  If invoices and outstanding are the mess, start there. A full ERP does not fix billing that nobody issues on time.

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• — MSME Technology

  Use a OneGO product, or have us build — a practical split

  Sumit Phule · 6 Sep 2026

  CRM, BizBook, HMS, ERP and Work Ops exist because we kept seeing the same jobs. If your job is not one of those, we should build. Mixing the two without saying so wastes both sides.

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• — CRM

  Buy a CRM only if the team will actually use it

  Sumit Phule · 5 Sep 2026

  A CRM that nobody updates is a slower spreadsheet. The first question is not features. It is whether follow-ups will be recorded at all.

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• — ERP

  Packaged ERP or a system built around your process?

  Sumit Phule · 4 Sep 2026

  A packaged ERP is cheaper to start. It is expensive when your dispatch, job cards or costing do not match the product. Here is how OneGO decides.

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